Social media platforms like Instagram Reels heavily rely on hashtags to aid users in content discovery. The optimal number of hashtags has been a subject of ongoing debate. The quantity of hashtags used in your Reels significantly influences the discoverability and engagement of your content. While Instagram generally recommends using fewer hashtags in posts to avoid appearing artificial or suspicious, it remains unclear whether the same guideline applies to Instagram Reels. Hence, let’s delve into our hypothesis to determine the ideal number of hashtags to use on Reels for enhanced understanding and clarity.
3-5 Hashtags on Reels Gives You the Same Amount of Reach as 30
We’ve set up two distinct Instagram accounts with varying levels of engagement to examine the impact of hashtag usage on Reels. Our hypothesis posits that a post containing up to 30 hashtags might yield comparable visibility and interaction to one featuring 3–5 hashtags. Consequently, we aim to assess the significance of maximizing hashtags in expanding your audience reach. Additionally, remember that you have the option to purchase Instagram Reels views to enhance the performance of your posts!
Methodology
We put our hypothesis to the test by employing trending hashtags for Instagram Reels across two distinct accounts. Posting similar content, we utilized 3 to 5 hashtags for Reels on both accounts. Furthermore, we proceeded to upload content featuring 30 hashtags to conduct a comparative analysis of the outcomes. Throughout a specified duration, we monitored metrics such as follower growth, engagement rates, and reach.
The Initial Results (And a Revised Methodology)
- Upon reviewing our Instagram Reels views, it became evident that incorporating 30 hashtags did not yield a noticeable impact. It appears that including 30 distinct hashtags may not enhance your account’s visibility, particularly if you possess a limited number of followers or posts. Instagram may perceive such accounts as suspicious or automated, given their lack of activity. Interactions with other accounts play a crucial role in the Reels algorithm. Therefore, an inactive account is unlikely to garner new interactions, irrespective of the number of hashtags utilized.
Long Term Results
Let’s now determine the optimal number of hashtags for Reels. For active accounts, incorporating 30 distinct hashtags appears to be an effective strategy for enhancing Reels views. Surprisingly, our findings indicate that videos with 30 hashtags each perform exceptionally well, contrasting with our previous Instagram posts experiment. However, upon revising our methodology and considering various factors, the final results present a more nuanced perspective. While Reels containing 3 to 5 hashtags experienced a notable increase in reach and engagement, those with 30 hashtags consistently outperformed in terms of overall visibility and impressions
What the Results Mean
While Instagram posts typically fare better with fewer hashtags, Instagram Reels seem to attain broader exposure with an increased number of hashtags. The findings suggest that although using minimal hashtags can still yield significant reach and engagement on Reels, employing up to 30 hashtags tends to result in more views. However, achieving success in garnering more Instagram Reels views requires more than just a hashtag strategy. It’s essential to create engaging and original content. Striking a balance between creativity and the strategic utilization of hashtags could be the key to enhancing your account’s performance.
Summary
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